Category Archives: Capabilities

The challenge for design, and ultimately for business, is to create experiences filled with emotional relevance.

Every day we immerse in the latest experiences and technologies, across industries. And we share our perspective on what we learn in workshops for companies and organizations. Our focus is on how design can help you create emotional relevance to positively disrupt.

These are some of the topics that we often cover in workshops. They can be mixed and combined, depending on your budget and schedule.

What is Design
Design is often defined as a process for developing a solution to a problem or an issue. By talking to people and observing them you figure out what problems they are facing, and then you ideate and iterate until you’ve designed a good solution for it. But that is just a small part of what design is about. In this workshop, we cover what design really is and what it can do for you. This workshop can also include a hands-on design exercise that is perfect for teams.

Designing for Positive Disruption
Positive disruption begins with a mindset. When we are little, everything is possible, but when we are grown up our sense for what is possible has somehow shrunk. By looking into why and how, this workshop lays the foundation for designing for positive disruption, and uses compelling case studies and examples. If your team is looking to challenge yourselves right away, this workshop can include a hands-on innovation exercise.

The Experience Layers™
Creating an amazing product is never enough. The experience layersTM surrounding it influences how it is perceived. By designing a consistent experience across thcarefully designing these layers, and thinking holistically, you create experiences that bring clarity – in what your product is about, and in what your brand ultimately stands for. This workshop introduces the Experience LayersTM way of thinking and how you can leverage it in your business.

The Future of Product
Today, there’s a sea of products that flawlessly merge functionality with aesthetics. And with an ever-faster pace of business requiring a constant churn of new product releases, the flow is relentless. But despite this plethora of perfection, we all struggle to find products we can relate to, products that feel truly meaningful us. The future of products lies in a single-minded focus on emotional relevance, and in this workshop you’ll learn why and how.

Tailor-made Workshop
We design workshops based on your needs and priorities. Spanning an hour to a day, these workshops can include perspectives on design and the latest innovations, brainstorming techniques and actual brainstorms, as well as hands-on creative exercises. All with the goal of you learning how design can make a difference in your life and organization.


Design goes far beyond the making of a product. At the core, design has the power to create deeper impact – emotional relevance that transcends features and aesthetics.

We all tend to think of ourselves as rational, but what powers us is how we relate emotionally. Stories provide meaning and context, and help us connect and remember. Understanding the story behind your product brings differentiation and depth.

We help you craft your story with words, imagery, or both. By building on your mission and vision, we look to the essence of what your experiences are about. Depending on your needs, we incorporate your story into your existing narratives, or create storyboards, videos or animations that can be used internally or externally.


We’ve been a startup once, and we still operate in that mode. We know that first impressions are everything, and that when you’re trying to create momentum every experience layer counts.

Our startup shop meets all your small design needs – the touches that may seem unimportant when your focus is getting to market but that make all the difference between being emotionally relevant and soon forgotten. Think of us as your in-house agency. We do everything from print to digital.

Logo Design
With limited resources, you may be tempted to have that friend who took a design class once whip up a logo for you, but would you use that approach with anything else meant to represent you? We create logos that are unique, memorable and that reinforce your brand in meaningful ways. We design across contexts and platforms so that you’re confident that your logo works wherever you need it.

Business Cards
In our digital world today, business cards are one of the few tangible items we still share with people. They are part of your first impression, and one you actually leave behind. Make it matter.

 

Investor Deck
Getting in front of an investor is the dream of many startups. When you get the chance, your story has to be clear, convincing and memorable. Give us your existing deck, and we help you refine your story and design a deck that reflects your true potential.

Website
Your website is your always on dedicated storyteller and advocate. Almost anyone can put together a website today, but not everyone can tell a convincing story. Because storytelling is more than a cool template and pretty pictures. For you as a startup, it’s about establishing credibility, conveying emotional relevance and structuring information in a way that is intuitive for your targets. We create websites that tell your story in a clear, convincing and impactful way. Websites that grow with you, and are easy to maintain by your team along the way.

Branded Templates
The startup world is fast-paced, and many of us wish we had designed something yesterday for a deliverable today. With designed templates for your presentations and brochures, all you have to do is add your latest content and you’re ready to go.

Design directly affects how you will spend your development budget, how you will attract investments and how you ultimately will succeed with customers. We can also help you articulate your design strategy, design your products – whether physical or digital, design your website and your app, your packaging and out-of-box experience, and guide you all the way through the manufacturing stage.

E-mail us at info@nonobject.com


Imbued with meaningful interactions and impactful visuals, our digital experiences positively engage and seamlessly integrate across products and platforms.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the experience that you’re envisioning. It inspires and aligns all branding and design efforts.

Insights
Our insights are garnered from analyses of your brand, consumer research, usage and interaction observations, trends, and a strong understanding of interaction models and how to create visual impact.

Wireframes
Storytelling is a critical aspect of an immersive experience. Our wireframes compellingly showcase the structure, interactions and narrative arc of the envisioned experience.

Visual Design
We bring the digital experience to life with strong visuals, iconography and interaction details that are intuitive, inspiring and frictionless. We work with the development team to ensure that the design stays true through final execution.

Digital Integration
Seamlessly integrating the digital with the physical is at the core of what we do. Well-versed in IoT and app/product integrations, we always look beyond the catch phrases to make sure the experience delivers where it matters.


By challenging existing conventions about our spatial environments, from the smallest details to complete concepts, our designs have meaningful impact that build your brand and your bottom-line.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the experience that you’re envisioning. It inspires and aligns all branding and design efforts.

Insights
Our insights are garnered from analyses of your brand, user research and user journeys, traffic pattern observations, architectural and structural constraints, trends, and a deep understanding of technologies and materials.

Retail
From point-of-sale installations that maximize your in-store impact to complete customer journeys filled with positive delight and surprise, our retail designs bring your brand to life in distinct and meaningful ways.

Workspace and Office
We tackle issues directly impacting employee productivity and well-being with designs that span from the personal to the public.

Installations
We spark conversations and viral moments for your brand with show booth and trade show designs that are memorable, on brand and that break through the noise to directly appeal to your targets.


From insightful naming to creating memorable visual assets that will strengthen your brand, we take your brand from the intangible to the tangible, staying involved every step of the way.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the brand experience that you’re envisioning. It inspires and aligns all branding and design efforts.

Insights
Our insights are garnered from analyses of your intended and/or actual brand, your positioning, consumer research, usage observations, competitive overviews and market trends, and a deep understanding of technologies and materials.

Naming
We create naming architectures and names that are meaningful to your customers and productive for the positioning and branding of your products.

The Logo
We design logos that are unique, memorable and that reinforce your brand in meaningful ways. We prototype and iterate across contexts and platforms so that you’re confident that your logo has staying power wherever you need it.

Brand Identity
We make your brand identity come to life with the design of visual styles, typography, iconography, color themes, photography, video and other brand assets that seamlessly translate from the physical to the digital.


Packaging literally sets the stage for the experience of your product. We are at the forefront of providing out-of-box-experiences that delight and inspire while respecting the bottom-line.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the product experience that you’re envisioning. It inspires and aligns all packaging design efforts.

Insights
Our insights are garnered from analyses of your brand, consumer research, usage observations, store requirements and observations, logistical needs, market trends, and a deep understanding of technologies and materials.

Materiality and Sustainability
We are at the forefront of understanding materiality and how it can be leveraged to create enticing, cost-effective and sustainable packaging. The goal is always logistically optimized packaging that is as delightful to open as it is to dispose of.

Out-of-Box Experience
We carefully orchestrate the design of the packaging structure and the graphics to provide an intuitive, compelling and meaningful out-of-box experience that enhances the perception of your product and your brand.

Prototyping and Proof of Concept
Our studio is equipped with a shop for rapid prototyping in-house. Through iterative prototyping we push beyond the expected and help our clients make informed decisions.

Design for Engineering and Design for Manufacturing
We excel at design-for-engineering and coming up with simple, yet innovative solutions. Our designers collaborate closely with the engineering, procurement and manufacturing teams to proactively ensure a smooth development process.


In all our designs we seek to create emotional relevance™. This means going beyond satisfying functional and aesthetic requirements to uncover and understand the essence of an experience. Focusing on depth rather than the surface. On the meaning of an experience rather than the superficial attributes.

The Experience Essence™ document captures the underpinnings of the emotional relevance. Just like the name implies, it articulates the essence of the experience and the elements that convey meaning. Like a compass, the Experience Essence™ guides and aligns all design efforts. Our clients also use the Experience Essence™ to direct efforts by other collaboration partners, such as PR or advertising agencies.


We design game-changing products imbued with meaning. Our designs create brands, inspire loyalty and shift markets.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the experience that you are envisioning. It inspires and aligns all design efforts.

Insights
Our insights are garnered from analyses of your brand, consumer research, usage observations, market trends, and a deep understanding of technologies and materials.

Industrial Design
Our designs aim to amaze with attention to innovative details in both features and aesthetics. But what we really design for is emotional relevance, because that’s what drives loyalty, and loyalty will drive market momentum.

Design Language
Implementing a design language system can ensure that your designs become distinctly recognizable, an integral part of your brand. We deliver design language systems that are inspiring, meaningful and robust.

Materiality
We are at the forefront of understanding how materiality can best be leveraged in designs. Our use of materials break new ground and set new standards that can shift entire markets.

Digital Integration
Seamlessly integrating the physical with the digital is at the core of what we do. Well-versed in IoT and app/product integrations, we always look beyond the catch phrases to make sure the experience delivers where it matters.

Prototyping and Proof of Concept
Our studio is equipped with a shop for rapid prototyping in-house. Through iterative prototyping we push beyond the expected and help our clients make informed decisions.

Design for Engineering and Design for Manufacturing
We excel at design-for-engineering and coming up with simple, yet innovative solutions. Our designers collaborate closely with the engineering and manufacturing teams to proactively ensure a smooth development process.