November 2016 – Designing for emotional relevance

Imbued with meaningful interactions and impactful visuals, our digital experiences positively engage and seamlessly integrate across products and platforms.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the experience that you’re envisioning. It inspires and aligns all branding and design efforts.

Insights
Our insights are garnered from analyses of your brand, consumer research, usage and interaction observations, trends, and a strong understanding of interaction models and how to create visual impact.

Wireframes
Storytelling is a critical aspect of an immersive experience. Our wireframes compellingly showcase the structure, interactions and narrative arc of the envisioned experience.

Visual Design
We bring the digital experience to life with strong visuals, iconography and interaction details that are intuitive, inspiring and frictionless. We work with the development team to ensure that the design stays true through final execution.

Digital Integration
Seamlessly integrating the digital with the physical is at the core of what we do. Well-versed in IoT and app/product integrations, we always look beyond the catch phrases to make sure the experience delivers where it matters.

By challenging existing conventions about our spatial environments, from the smallest details to complete concepts, our designs have meaningful impact that build your brand and your bottom-line.

Insights
Our insights are garnered from analyses of your brand, user research and user journeys, traffic pattern observations, architectural and structural constraints, trends, and a deep understanding of technologies and materials.

Retail
From point-of-sale installations that maximize your in-store impact to complete customer journeys filled with positive delight and surprise, our retail designs bring your brand to life in distinct and meaningful ways.

Workspace and Office
We tackle issues directly impacting employee productivity and well-being with designs that span from the personal to the public.

Installations
We spark conversations and viral moments for your brand with show booth and trade show designs that are memorable, on brand and that break through the noise to directly appeal to your targets.

User Experience Design

Packaging Experience

Startup Shop

From insightful naming to creating memorable visual assets that will strengthen your brand, we take your brand from the intangible to the tangible, staying involved every step of the way.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the brand experience that you’re envisioning. It inspires and aligns all branding and design efforts.

Insights
Our insights are garnered from analyses of your intended and/or actual brand, your positioning, consumer research, usage observations, competitive overviews and market trends, and a deep understanding of technologies and materials.

Naming
We create naming architectures and names that are meaningful to your customers and productive for the positioning and branding of your products.

The Logo
We design logos that are unique, memorable and that reinforce your brand in meaningful ways. We prototype and iterate across contexts and platforms so that you’re confident that your logo has staying power wherever you need it.

Brand Identity
We make your brand identity come to life with the design of visual styles, typography, iconography, color themes, photography, video and other brand assets that seamlessly translate from the physical to the digital.

User Experience Design

Packaging Experience

Startup Shop

Packaging literally sets the stage for the experience of your product. We are at the forefront of providing out-of-box-experiences that delight and inspire while respecting the bottom-line.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the product experience that you’re envisioning. It inspires and aligns all packaging design efforts.

Insights
Our insights are garnered from analyses of your brand, consumer research, usage observations, store requirements and observations, logistical needs, market trends, and a deep understanding of technologies and materials.

Materiality and Sustainability
We are at the forefront of understanding materiality and how it can be leveraged to create enticing, cost-effective and sustainable packaging. The goal is always logistically optimized packaging that is as delightful to open as it is to dispose of.

Out-of-Box Experience
We carefully orchestrate the design of the packaging structure and the graphics to provide an intuitive, compelling and meaningful out-of-box experience that enhances the perception of your product and your brand.

Prototyping and Proof of Concept
Our studio is equipped with a shop for rapid prototyping in-house. Through iterative prototyping we push beyond the expected and help our clients make informed decisions.

Design for Engineering and Design for Manufacturing
We excel at design-for-engineering and coming up with simple, yet innovative solutions. Our designers collaborate closely with the engineering, procurement and manufacturing teams to proactively ensure a smooth development process.

User Experience Design

Startup Shop

In all our designs we seek to create emotional relevance™. This means going beyond satisfying functional and aesthetic requirements to uncover and understand the essence of an experience. Focusing on depth rather than the surface. On the meaning of an experience rather than the superficial attributes.

The Experience Essence™ document captures the underpinnings of the emotional relevance. Just like the name implies, it articulates the essence of the experience and the elements that convey meaning. Like a compass, the Experience Essence™ guides and aligns all design efforts. Our clients also use the Experience Essence™ to direct efforts by other collaboration partners, such as PR or advertising agencies.

User Experience Design

Packaging Experience

Startup Shop

We design game-changing products imbued with meaning. Our designs create brands, inspire loyalty and shift markets.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the experience that you are envisioning. It inspires and aligns all design efforts.

Insights
Our insights are garnered from analyses of your brand, consumer research, usage observations, market trends, and a deep understanding of technologies and materials.

Industrial Design
Our designs aim to amaze with attention to innovative details in both features and aesthetics. But what we really design for is emotional relevance, because that’s what drives loyalty, and loyalty will drive market momentum.

Design Language
Implementing a design language system can ensure that your designs become distinctly recognizable, an integral part of your brand. We deliver design language systems that are inspiring, meaningful and robust.

Materiality
We are at the forefront of understanding how materiality can best be leveraged in designs. Our use of materials break new ground and set new standards that can shift entire markets.

Digital Integration
Seamlessly integrating the physical with the digital is at the core of what we do. Well-versed in IoT and app/product integrations, we always look beyond the catch phrases to make sure the experience delivers where it matters.

Design for Engineering and Design for Manufacturing
We excel at design-for-engineering and coming up with simple, yet innovative solutions. Our designers collaborate closely with the engineering and manufacturing teams to proactively ensure a smooth development process.

User Experience Design

Packaging Experience

Startup Shop

info@nonobject.com

+1 650 473 9040

Monthly Archives: November 2016

Imbued with meaningful interactions and impactful visuals, our digital experiences positively engage and seamlessly integrate across products and platforms.

By challenging existing conventions about our spatial environments, from the smallest details to complete concepts, our designs have meaningful impact that build your brand and your bottom-line.

From insightful naming to creating memorable visual assets that will strengthen your brand, we take your brand from the intangible to the tangible, staying involved every step of the way.

Packaging literally sets the stage for the experience of your product. We are at the forefront of providing out-of-box-experiences that delight and inspire while respecting the bottom-line.

We design game-changing products imbued with meaning. Our designs create brands, inspire loyalty and shift markets.

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Monthly Archives: November 2016

Imbued with meaningful interactions and impactful visuals, our digital experiences positively engage and seamlessly integrate across products and platforms.

By challenging existing conventions about our spatial environments, from the smallest details to complete concepts, our designs have meaningful impact that build your brand and your bottom-line.

From insightful naming to creating memorable visual assets that will strengthen your brand, we take your brand from the intangible to the tangible, staying involved every step of the way.

Packaging literally sets the stage for the experience of your product. We are at the forefront of providing out-of-box-experiences that delight and inspire while respecting the bottom-line.

We design game-changing products imbued with meaning. Our designs create brands, inspire loyalty and shift markets.

Recent Posts

Recent Comments

Archives

Categories

Meta

Want to stay in touch on the latest?Subscribe to our newsletter:

Want to stay in touch on the latest?
Subscribe to our newsletter: